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What we see inside Muslim charity email accounts
And what actually moves the numbers. Written from live accounts, with the figures banded so no charity is identifiable. About once a month.
11 August 2026 · 6 minute read
The missing third
A share of most charity lists never sees the appeal at all. What DMARC is in plain terms, what we found across the eight largest Muslim charities in Britain, and how to check your own record in under a minute.
Read the note →11 August 2026 · 5 minute read
What happened to last year's new donors
Around nineteen in every hundred first-time donors ever give again. April has no budget line, and that is the whole story. The three emails that change it, and when to write them.
Read the note →11 August 2026 · 5 minute read
The Ramadan runway
Every agency sells Ramadan in January. By January the only thing left to change is the wording. The month-by-month case for starting in September, and what each lost month costs.
Read the note →